Advertising & Partnerships
Reach the Sefton Coast audience.
The only independent guide network covering this coast.
SouthportGuide is part of the Sefton Coast Network: four editorial sites covering Southport, Formby, and the links golf corridor. No tourist board. No aggregator content. Trusted local guides written for the people who actually use them.
The Open Championship 2026 is at Royal Birkdale
SouthportGuide is receiving its highest traffic since launch throughout June and July as visitors plan trips around The Open. Advertisers joining the network now reach that audience at peak. SeftonLinks, our specialist golf site, is available in 20 languages and is drawing international visitors to the coast. This is the best moment to establish a presence here.
Two ways to advertise
Featured listings and display advertising
Featured Business Listings
For Southport businesses that want to stand out in the directory
Your business appears in the relevant SouthportGuide category with enhanced placement, a featured badge, photos, extended description, and a direct link. Visible to everyone searching for what you do in Southport.
- Priority position in category listings
- Featured badge and enhanced profile
- Photos, description, website link
- Appears in homepage category highlights
- Monthly click and view reporting
Display Advertising
For brands targeting the Sefton Coast audience across the network
Sidebar, homepage, and in-feed placements across SouthportGuide, FormbyGuide, and SeftonLinks. Category exclusivity included. One relationship, one invoice, cross-site reach across the Sefton Coast's most affluent audience.
- Sidebar placements on category and guide pages
- Homepage sponsored panel
- In-feed blog placement on SeftonLinks
- Category exclusivity for contract term
- Monthly performance reporting
The Network
Three sites. One audience.
Display advertising packages can cover one site or all three. The Premium package covers SouthportGuide, FormbyGuide, and SeftonLinks: the full Sefton Coast professional and visitor demographic.
SouthportGuide.co.uk
The main visitor guide to Southport. Hotels, restaurants, things to do, events, The Open 2026. Reaches local residents and visitors planning trips.
FormbyGuide.co.uk
The only dedicated guide to Formby. National Trust beach, pinewoods, village restaurants. Affluent village demographic with strong professional residential base.
SeftonLinks.com
Specialist links golf guide to the Sefton Coast. Royal Birkdale, Hillside, Formby Golf Club and more. Available in 20 languages. High-value golf and business audience.
Display Advertising
Network packages
All packages are six months, paid in full on agreement. Category exclusivity included.
Core
SouthportGuide + FormbyGuide
£2,700 paid upfront on agreement
- Sidebar on category and guide pages
- Homepage sponsored panel
- Category exclusivity
- Monthly reporting
Premium
SouthportGuide + FormbyGuide + SeftonLinks
£3,900 paid upfront on agreement
- All Core placements
- SeftonLinks sidebar and in-feed placement
- Category exclusivity across all three sites
- Monthly reporting
- Up to 2 creative updates per month
Full Network
All four Sefton Coast Network sites
£4,800 paid upfront on agreement
- All Premium placements
- SeftonCoastWildlife included
- Maximum network reach
- Quarterly review call
- Monthly reporting
All placements are clearly labelled as Advertisement or Sponsored on site. All outbound links carry rel="sponsored". Full terms in the media kit.
Why it works
No competitor exists
There is no other independent editorial guide network covering the Sefton Coast. The first advertiser in a category has it to themselves.
Trusted editorial
The network is independent. No tourist board, no paid content, no aggregator copy. Readers trust these guides because they are genuinely useful.
Growing traffic
All four sites are growing. The Open 2026 is bringing the highest traffic the network has seen. There is no better time to establish a presence.
Category exclusivity
No competitor in your category will appear on the same site during your contract. That is a firm commitment, not a best-efforts clause.
Affluent audience
Churchtown, Birkdale, Formby. The Sefton Coast residential audience skews professional, older, and with disposable income. So does the golf audience on SeftonLinks.
Simple and transparent
Static image ads, one invoice, monthly reporting. No ad tech, no tracking scripts, no complexity. It works and you can see that it works.
Get the media kit
Email us at partnerships@seftoncoast.network and we will send the full media kit including ad specifications, package details, and terms. We respond to all advertising enquiries within one working day.
For business directory listings, visit our pricing page or claim a free listing.